While there are many other tactics that others may recommend, I believe it’s important to first focus on SEO if you want to drive traffic to your site. All the big gurus would say the same. If you want to build and grow your business, SEO is a requirement.
What is SEO?
SEO or Search Engine Optimization is the process of optimizing your website for the search engines and thus improving your page rank. Every legit business focuses on optimizing their page and competes to come on top of the major search engines. SEO seems to be cutthroat (if competing for a highly wanted keyword), but if done and done right, you’re guaranteed unlimited free organic traffic.
On site SEO and Off Site SEO
There are two elements to SEO: “on-site SEO” and “off-site SEO”. These two elements together will help you to come on top within the search engines.
On-site SEO is sort of tedious, but the hard work pays off. This part you can control so concentrate on this portion. On-site SEO requires manually optimizing your page for title tag, keywords used in content, site map, etc. If you’re using WordPress, I recommend “All In One SEO Pack”. This is the plugin I use on my site. It’s very easy to use and lays out pretty much all the SEO components for you. I can credit this plugin to placing me on top of Google for my keyword. And, I did this in just a few days of launching my blog.
Off-site SEO is the process of building backlinks to your website. Google uses backlinks to rank your page and they’re particular about the sites that links back to yours. This means that it’s important you get backlinks from quality and relevant sites. This takes time as well, but it is something you can’t actually control for the following reasons:
- Hard to get backlinks from relevant sites without sounding spammy. Admins will automatically ban and block if they feel that you’re spamming.
- Quality sites will monitor closely for backlinks because they don’t want to upset their readers, especially if the site is irrelevant.
For off-site SEO, I started with submitting my site to directories. It’s fairly easy.
Remember: It starts with optimizing your website…
I found it extremely difficult to optimize every square inch of my website, especially since I’m just starting. So, I recommend you start with the most prominent and easiest part. The plugin I recommended is a great start. As a reminder, SEO is ongoing so you should focus on just a little piece of your site as you grow.
Comment below if there’s more you’d like to add on SEO. What else would you like me to cover later?
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