One of the biggest ¬†challenge in learning online marketing is all the different terms used. I found it extremely hard to go through training videos only to have to wonder what CPM, PPC, CTR, etc. means. ¬†Here’s a quick guide to all you newbies. My recommendation is to have it readily available when you’re going through training so you know exactly what the gurus are talking about.


SEO (Search Engine Optimization) – The process of optimizing your website for the search engines and thus improving your page rank. Everyone competes to be at the top of the search results in order to drive free traffic to their page. Read more on SEO here.